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31 Great Online Tools for Business Owners

Running a business means juggling multiple tasks, from managing projects to marketing, customer service, and even cybersecurity. 

The right tools can simplify these processes, saving you time and boosting your productivity. 

This guide introduces 31 great online tools designed to meet the needs of modern business owners. With links to relevant resources, you’ll have everything you need to make informed decisions.

These tools streamline business processes, save time, and keep your business running smoothly.

I have further broken down these online tools into: 

  • Web Hosting
  • Project management and collaboration tools
  • Marketing and automation tools
  • Financial and administrative tools
  • Design and creative tools
  • Communication and file management tools
  • Research and AI tools
  • Resource discovery platforms
  • E-commerce and sales tools
  • Cybersecurity tools
  • Customer support tools
  • Analytics and reporting tools
  • Payment tools
  • E-commerce marketing tools
  • Resource discovery and lead generation tools

Web Hosting

Your business needs a website. To have a website, you need a domain name and a web hosting service. You can then build the site yourself or hire a developer. 

0) Truehost

Truehost is a reliable and affordable web hosting solution designed to support businesses of all sizes. We provide robust hosting plans to keep your website fast, secure, and always online.

Why Truehost stands out:

  • Affordable plans: Tailored packages for startups, SMEs, and large enterprises.
  • 99.99% uptime: Ensures your website remains accessible to your audience around the clock.
  • Free SSL certificates: Boost your website’s security and SEO rankings.
  • Servers near you: Local hosting solutions for local businesses, with excellent support.
  • Global reach: Host clients worldwide with cutting-edge servers.

Truehost is more than just hosting—it’s a partner in your business journey. Start your website with today and experience reliable performance, top-notch security, and exceptional support.

Project Management and Collaboration Tools

Keeping your team organized and your projects on track is crucial for success. Tools like Trello, Notion, and Miro help streamline workflows and improve team collaboration. 

These tools assist with tasks such as:

  • Assigning tasks
  • Managing deadlines
  • Brainstorming ideas
  • Tracking project’s progress, etc

With features like drag-and-drop boards, shared templates, and real-time updates, managing tasks has never been easier. 

1) Trello

Trello keeps your tasks organized through boards, lists, and cards. It’s simple to use and ideal for small teams or individual projects.

For example, you can create a board for marketing campaigns, then break it down into cards for tasks like writing blog posts, designing graphics, and scheduling ads

.
Why use it?

  • Drag-and-drop functionality.
  • Templates for workflows.
  • Team collaboration features.

Alternatives: Asana, Monday.com, ClickUp.

2) Notion

Notion offers an all-in-one workspace for notes, databases, and task management. It’s perfect for businesses that need flexibility. 

You can use it to track projects, share knowledge, and even create content calendars.


Features you’ll love:

  • Customizable templates.
  • Integration with apps like Slack and Zapier.
  • Advanced databases for tracking tasks and goals.

Alternatives: Evernote, Airtable, Coda.

3) Miro

Miro provides a collaborative online whiteboard for brainstorming, mind mapping, and planning.

What makes it stand out?

  • Drag-and-drop sticky notes.
  • Pre-built templates for workflows.
  • Real-time team collaboration.

Alternatives: Conceptboard, Lucidspark.

Marketing and Automation Tools

Marketing requires creativity and consistency, which is why automation tools are essential. 

Platforms like Publer make scheduling and managing social media posts seamless, while Make.com helps automate repetitive tasks like email notifications or data entry.

For email marketing, tools like Kit (ConvertKit) help grow your audience and nurture leads. 

These tools free up your time to focus on strategy and creativity while ensuring your marketing runs like clockwork.

4) Publer

Publer simplifies social media scheduling and automation. It’s great for managing multiple accounts across platforms like Facebook, Instagram, and Twitter.

Key benefits:

  • Post previews before publishing.
  • Built-in analytics for tracking performance.
  • Content recycling to save time.

Alternatives: Buffer, SocialBee, Loomly.

5) Make.com

Make.com helps you automate workflows between apps without writing a single line of code. For instance, you can automatically send email alerts when a customer fills out a contact form.

Other great scenarios to build:

  • Create and publish social media posts from a new RSS feed using ChatGPT for summaries.
  • Alert via email when a specific keyword is trending on Twitter.
  • Create a Google Calendar event from new tasks in Todoist.
  • Post weekly task summaries to Slack from a Notion database.
  • Capture and store website visitor data to Airtable via forms.
  • Automate onboarding workflows for new hires with Asana and Google Docs.

Highlights:

  • Drag-and-drop workflow builder.
  • Integrates with hundreds of apps.
  • Reduces repetitive tasks.

Alternatives: Zapier, Automate.io, Integrately.

6) Kit (ConvertKit)

This email marketing platform is ideal for creators and small businesses. Kit now offers a Newsletter plan for Creators, which allows upto 10,000 email subscribers for free.
Why choose Kit?

  • Easy-to-build landing pages.
  • Advanced audience segmentation.
  • Email automation sequences.

Alternatives: Mailchimp, Flodesk, ActiveCampaign.

7) Google Analytics

Google Analytics is essential for tracking website performance. It provides insights into your audience’s behavior, helping you refine your strategies.
 

Key features:

  • Real-time traffic monitoring.
  • Custom reports and dashboards.
  • Conversion tracking to measure ROI.

Alternatives: Matomo, Clicky, Plausible.

8) Ahrefs

Ahrefs is your go-to SEO tool for keyword research, content analysis, and backlink tracking. 

If you’re looking to rank higher on Google, this tool is a must-have.

What it offers:

  • Comprehensive site audits.
  • Competitor analysis for strategic insights.
  • Keyword and rank tracking.

Alternatives: SERanking, Keywords Everywhere, SEMrush, SpyFu, Moz.

Financial and Administrative Tools

Handling finances can be overwhelming, but tools like Sage, Wave, and FreshBooks simplify accounting and payroll management. 

These tools can help with tasks such as: 

  • Tracking expenses 
  • Generating tax reports
  • Performance and analytics
  • Managing payrolls

Scheduling tools like Calendly take the hassle out of booking meetings, while SaneBox keeps your inbox organized, ensuring you never miss an important email. 

9) Sage

Sage simplifies accounting and payroll for small and medium-sized businesses. You can manage taxes, run payroll, and generate financial reports all in one place.

Features include:

  • Automated payroll.
  • Tax compliance tools.
  • Budget tracking.

Alternatives: QuickBooks, Xero, Wave.

10) Calendly

Calendly eliminates the hassle of back-and-forth emails for scheduling meetings. Share your availability, and clients or colleagues can book time slots that work for them.
Best features:

  • Custom availability settings.
  • Automated reminders.
  • Integrates with Zoom and Google Calendar.

Alternatives: Doodle, SimplyMeet.me, When2meet.

11) SaneBox

SaneBox is an email management tool designed to help you regain control of your inbox. 

By using intelligent algorithms, it sorts and prioritizes your emails, allowing you to focus on what matters most while minimizing distractions. 

Key features of SaneBox:

  • Smart filtering: Automatically categorizes emails into folders like SaneLater (low priority) or SaneNews (newsletters), keeping your inbox focused.
  • Snooze emails: Temporarily remove emails from your inbox and have them reappear at a more convenient time.
  • Reminders: Never forget to follow up—SaneBox reminds you if you don’t get a reply within a specified timeframe.
  • Email cleanup: Identify and unsubscribe from unwanted mailing lists effortlessly.
  • Custom folders: Create personalized filters for specific contacts or types of emails.

Alternatives:

  • Clean Email: A bulk email organizer with advanced filtering features.
  • Unroll.me: Quickly unsubscribe from unwanted mailing lists.
  • Spark: An email client with intelligent organization tools.

Design and Creative Tools

Whether you’re a professional designer or a small business owner, tools like Canva and Figma make creating stunning visuals simple. 

Canva is perfect for beginners, while Figma offers advanced features for team collaboration on UI/UX design projects.

With pre-designed templates, animation tools, and real-time editing, these platforms empower you to create professional-quality designs that captivate your audience.

12) Canva

Canva is a versatile and user-friendly design platform that empowers businesses and individuals to create stunning visuals effortlessly. 

It’s a go-to choice for small businesses looking to create simple graphics such as social media posts, posters, presentations, or marketing materials.

Canva provides the tools you need to bring your ideas to life without requiring graphic design expertise.

What makes it stand out?

  • Thousands of pre-made templates.
  • Drag-and-drop functionality.
  • Options for creating animations and videos.

Alternatives: Adobe Express, Visme, Piktochart.

13) Figma

Figma is a cloud-based design and prototyping tool popular among UI/UX designers. Its real-time collaboration features make it perfect for teams.

Features designers love:

  • Interactive prototyping.
  • Plugins for added functionality.
  • Cross-device access for seamless work.

Alternatives: Adobe XD, Sketch

Communication and File Management Tools

Effective communication and file sharing are vital for any business. 

Tools like Whereby provide seamless video conferencing without downloads, making it ideal for remote teams.

For file management, Google Drive offers secure cloud storage and real-time collaboration. 

Sharing files and working together has never been easier, no matter where your team is located.

14) Whereby

Whereby is a simple video conferencing tool that works entirely in your browser. There’s no need to download any software.

Why it’s a favorite:

  • Easy screen sharing.
  • Customizable meeting links.
  • Integration with tools like Trello and Miro.

Alternatives: Zoom, Google Meet, Microsoft Teams.

15) Google Drive

Google Drive offers secure cloud storage with powerful collaboration tools. You can store, edit, and share files in real time.

Top benefits:

  • Seamless integration with Google Workspace apps.
  • Real-time collaboration on Docs, Sheets, and Slides.
  • Flexible sharing permissions.

Alternatives: Dropbox, OneDrive, iCloud.

Research and AI Tools

Harness the power of AI to generate ideas, conduct research, and save time.

Staying informed and efficient is easier with AI tools

  • ChatGPT helps with brainstorming ideas, automating tasks, and drafting content. It’s like having an assistant at your fingertips.
  • Perplexity delivers quick, concise, and research-backed answers, ideal for finding accurate information in seconds. 

These tools can enhance your workflow, saving you valuable time.

16) ChatGPT

ChatGPT is an advanced AI tool that can help you brainstorm ideas, automate tasks, and even draft content. It’s like having an assistant at your fingertips.
What makes it great:

  • Instant answers to complex questions.
  • Content generation for blogs, emails, and more.
  • Integration with apps via APIs.

Alternatives: Grok AI, Claude, Meta AI.

17) Perplexity

Perplexity is an AI-powered search and research tool designed to provide concise, research-backed answers to your queries. 

Unlike traditional search engines, Perplexity delivers information in a summarized and easy-to-digest format, saving you time and effort. 

This handy tool is ideal for professionals, students, and business owners seeking accurate and reliable data quickly.

Why try it?

  • Quick and precise responses.
  • Summarized insights for easier understanding.
  • Visualized data for clarity.

Alternatives: NeevaAI, Gemini AI, WolframAlpha.

Resource Discovery Platforms

Discovering new tools and resources can boost your business operations.

  • AppSumo offers discounted software and tools tailored for startups, while
  • Product Hunt showcases the latest tech products.

These platforms are excellent for finding innovative solutions that fit your budget and business needs. 

Bookmark them to stay ahead in your industry.

18) AppSumo

AppSumo connects you with discounted tools and software, making it a great resource for startups and small businesses.

What you’ll find:

  • Exclusive lifetime deals.
  • Software tailored for marketers, designers, and developers.
  • Regularly updated offerings.

Alternatives: StackSocial, Dealify, SoftwareSuggest.

19) Product Hunt

Product Hunt is a platform where you can discover and showcase innovative products, tools, and technology. 

It’s a go-to resource for entrepreneurs, tech enthusiasts, and early adopters to explore trending solutions and connect with a like-minded community. 

For creators, Product Hunt is also a launchpad to gain visibility and feedback for their products.

Why business owners love it:

  • Daily curated product launches.
  • User reviews and discussions.
  • Categories for tools, apps, and hardware.

Alternatives: BetaList, Hacker News.

E-Commerce and Sales Tools

Building and managing an online store is simpler with tools like Olitt Shop and Shopify, which provides everything you need to sell online. 

For customer management, HubSpot CRM keeps track of leads, automates sales processes, and offers detailed analytics.

These tools are designed to scale with your business, helping you attract and retain customers effectively.

20) Olitt

Olitt.com is a simple yet powerful website builder and domain management platform tailored for businesses and individuals. 

It allows you to create professional websites in minutes without requiring coding knowledge, making it an excellent choice for startups, freelancers, and small businesses

21) Shopify

Shopify is a leading platform for building e-commerce websites. It’s versatile enough to suit small businesses and large online stores.

Features include:

  • Customizable storefronts.
  • Integrated payment gateways.
  • Inventory and order management.

Alternatives: WooCommerce, BigCommerce, Square Online.

21) HubSpot CRM

HubSpot CRM is a free and powerful customer relationship management tool that helps businesses organize, track, and grow their relationships with customers and prospects. 

This CRM provides essential tools to streamline sales, improve customer engagement, and drive revenue.

HubSpot CRM is a free customer relationship management tool. It helps you keep track of leads, manage sales pipelines, and automate outreach.

Why it’s great for businesses:

  • Email tracking and templates.
  • Detailed customer insights.
  • Integration with other HubSpot marketing tools.

Alternatives: Zoho CRM, Pipedrive, Salesforce.

Cybersecurity Tools

Protecting your business’s digital assets should be your number one priority. You shouldn’t skimp on this. 

Some tools can provide you with the most basic tasks in cybersecurity: 

22) LastPass

LastPass helps you manage and secure all your business passwords. It’s especially useful for teams sharing sensitive login credentials.

Features:

  • Encrypted password vault.
  • Secure sharing options.
  • Automatic password generation.

Alternatives: 1Password, Dashlane, Bitwarden.

23) Cloudflare

Cloudflare enhances website security while improving performance. It protects against cyberattacks and speeds up page loading.

Key benefits:

  • Free SSL certificates.
  • Protection against DDoS attacks.
  • Content delivery network (CDN).

Alternatives: Sucuri, Akamai, Imperva.

Customer Support Tools

Exceptional customer support builds loyalty. 

Tools like Zendesk organize customer queries across multiple channels, while LiveChat lets you engage with visitors in real-time to boost satisfaction.

These platforms ensure your customers feel valued, which leads to repeat business and positive reviews.

24) Zendesk

Zendesk simplifies customer support by offering a ticketing system and live chat features. It ensures all customer queries are organized and handled efficiently.

Key benefits:

  • Multichannel support (email, social media, chat).
  • Analytics and reporting for customer satisfaction.
  • Knowledge base for self-service.

Alternatives: Freshdesk, Intercom, Help Scout.

25) LiveChat

LiveChat helps businesses offer real-time support to website visitors, increasing engagement and conversions.

Features:

  • Customizable chat widgets.
  • Automated responses.
  • Built-in reporting tools.

Alternatives: Tidio, Crisp, Drift.

Analytics and Reporting Tools

Understanding your data is key to making informed decisions. 

Tableau creates visually appealing dashboards for analyzing business metrics, while tools like Google Analytics track website traffic and user behavior.

These insights can help you refine strategies, optimize marketing campaigns, and grow your business efficiently.

26) Tableau

Tableau is a leading data visualization tool designed to help businesses transform raw data into actionable insights. 

Its interactive dashboards and visual analytics make it easy for teams to analyze complex information, identify trends, and make informed decisions. 

Tableau is widely used by professionals across industries, from marketing to finance.

Key highlights:

  • Interactive data visualizations.
  • Integrations with various data sources like Excel and SQL.
  • Drag-and-drop interface for dashboard creation.

Alternatives: Power BI, Google Data Studio

Payment Tools

Seamless payment processing builds customer trust. 

PayPal supports secure, multi-currency transactions, making it perfect for global businesses.

With alternatives like Stripe and Flutterwave, you have options to find the best fit for your e-commerce needs.

27) PayPal

PayPal remains one of the most trusted payment solutions worldwide. It enables businesses to accept payments from clients across the globe.

What it offers:

  • Multi-currency support.
  • Seamless online invoicing.
  • Secure payment transactions.

Alternatives: Stripe, Square, Flutterwave.

E-Commerce Marketing Tools

Tracking and optimizing your online presence is easier with tools like SpyFu, which helps analyze competitor strategies and discover high-performing keywords.

For businesses looking to grow their reach, this kind of insight is invaluable for staying ahead of the competition.

28) SpyFu

SpyFu is a competitive intelligence tool that helps businesses analyze their competitors’ SEO and PPC strategies. 

By uncovering the keywords your competitors rank for, their ad spend, and backlink profiles, SpyFu provides valuable insights to refine your marketing efforts and outperform the competition.

Why businesses love it:

  • Keyword ranking and traffic analysis.
  • PPC ad competition monitoring.
  • Historical data for long-term trends.

Alternatives: SEMrush, Moz, Ubersuggest.

Lead generation tools

29) Snovio

Snov.io is a powerful lead generation and email outreach tool designed to help businesses grow their sales pipelines. 

From finding and verifying email addresses to automating personalized email campaigns, Snov.io simplifies the process of reaching potential customers and nurturing leads.

Key benefits:

  • Accurate email finder and verifier.
  • Automated email outreach campaigns.
  • Integration with CRM tools for lead tracking.

Alternatives: Hunter.io, Apollo.io, Voila Norbert.

Conclusion

Running a business efficiently requires leveraging the right tools. From organizing projects with Trello to enhancing cybersecurity with Cloudflare, these 31 great online tools provide the resources you need to streamline workflows, secure 

For reliable website hosting that keeps your business online and fast, check out our services here at Truehost.

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