Keyword research is the process of finding keywords for your website that visitors use and want to see when they search for them. It is the key to successful SEO and in order to achieve this, you need to find ways to cut costs and get the most out of your marketing budget.
Whether you are a small or large business, retail or e-commerce site, there is always a way to save money on keyword research. Whether it is by hiring someone else, automating tasks with software or just doing more with what you already have available.
Below we share our top 5 free keyword tools that will help you save money while researching keywords for your new website or blog posts.
What is a keyword in SEO?
A keyword is a term that someone would use to search for your website or blog post.
For example, when you go to Google and type, ‘best tools for business,’ that in itself is a keyword.
And some blogs may target that keyword (best tools for business) in order to rank on the search engines.
Now, to find the right keywords for your website, you need to do keyword research.
What is Keyword Research?
Keyword research is the process of finding keywords that you can use on your website.
Shopping around for the best keyword ideas is a difficult and time-consuming task, so it is important to find the right keyword research tool to ensure you have the most relevant information at your fingertips.
There are many ways to do keyword research, but depending on what platform you are using, there are some great free tools out there that will help you get started and save money.
Below we share our top 7 free keyword tools in India that will help you save money while researching SEO keywords for your new website or blog posts.
Why is SEO Keyword Research Important?
SEO keyword research in India is important because it helps you understand what people are searching for online, and how to target those keywords with your website content.
If you want to rank in Google and other search engines, you need to make sure you’re targeting the right keywords.
In fact, the better your keyword research, the better chance you have of ranking for those keywords and getting traffic to your website.
At the same time, keyword research is a crucial step in choosing a topic for your blog or website.
Truth is, not every topic will be popular, and keyword research can help you find a topic that has potential.
7 Best and Free Keywords Research Tools in India
That said, here are the best tools you can use to help in your SEO keyword research process.
1). Google Adwords Keyword Research Tool
Google Keyword Planner is the most popular free keyword research tool in India and offers a wide variety of free tools to help you find keywords. This tool is easy to use and is great for finding low-cost, high-volume keywords.
You just need to input your main topics and keywords and the Keyword Planner will show you how many searches it gets each month for each of these keywords.
Additionally, you can see how much money businesses bid on each of these keywords. This keyword research tool is free and easy to use. It does not offer any paid plans, so you cannot get any better than this for free keyword research tools in India.
This tool goes beyond keyword research.
Once you have found the keywords you like, you can add them to your advertising plan. Save your plan for future reference or share it with your business team.
When you are ready, you can finalize and launch your campaign.
- Allows you to enter up to 3 seed keywords or a URL for relevant keyword suggestions.
- Local businesses can use keywords based on postal codes to boost their performance in local search results using this tool.
- No charge, with no limit on queries.
- The platform, designed exclusively for PPC campaigns, is not always that easy to navigate if you want to solely focus on organic search results.
- It’s harder to focus on keywords that are most relevant to your content using fewer filters than using other keyword research tools.
2). Google Trends
Google Trends is a free tool that provides you with an overview of search interest over time.
This tool gives you an idea of what people are searching for on Google, so it is a great way to research keywords in India.
In fact, Google Trends is a great complement to other keyword research tools, especially as it allows you to see how often different keywords are searched for and how popular they are.
In addition to this, this tool gives users an idea of the popularity of certain topics over time which can be helpful when coming up with blog post ideas or content.
The downside is that it only provides absolute numbers, but it is still one of our favourite keyword tools because it saves money on your marketing budget!
- Contains trending keywords
- You can use it to spy on the competition
- Allows you to identify keywords relevant to your location.
- You can easily export the data
- Provides only relative numbers and not exact figures.
- No presence of validated content.
- Low search quota.
- The search context is vaguely present.
3). SEMrush Keyword Magic Tool
SEMrush is a keyword tool that is known for its ability to provide accurate data and extensive features.
It offers a variety of tools that allow you to research keywords, track your competitor’s keyword campaigns, and measure the effectiveness of your own campaigns.
SEMrush also has a tool that allows you to see what keywords are driving traffic to your website. This is helpful for those who sell services or sell products on their website and want to know whether these keywords are bringing in traffic that they can target with ads.
For example, if you sell photography and want to know whether people are searching for ” photography tips ” or ” photography software ” you can use this keyword research tool to find out.
- Accurate data
- Extensive features
- Allows you to track competitor’s campaigns
- Can measure the effectiveness of your own campaigns.
- Can be expensive (starting at $119 per month for the pro plan)
- Requires subscription
Either way, SEMrush keyword magic tools give you access to keyword metrics like search volume, keyword difficulty, and even related terms.
Unlike Google Trends or Keyword Planner, you can filter broad match, phrase match, exact match, and related keywords, as well as: question-only keywords, monthly search volume, keyword difficulty, keyword intent, CPC average, word count, competitive density, SERP features, and SERP results.
And there is also the option to include or exclude certain keywords.
4). Moz Keyword Explorer
Moz offers free keyword research as well as paid plans that allow you to research more keywords.
The free plan allows you to research up to 60 keywords per month.
Paid plans offer greater flexibility and allow you to research an unlimited number of keywords.
Moz also offers a tool that allows you to explore the backlink profile of either your website or a competitor’s.
With it, you can explore Moz’s index of over 40 trillion links to find backlinks, anchor text, Domain Authority, spam score, and more.
- Offers free and paid plans
- The website’s crawl speed is decent, and custom metrics like Domain Authority are handy. The competitor benchmarking is also great.
- Allows you to research an unlimited number of keywords
- The keyword suggestion and selection tool are straightforward to use. It considers multiple aspects of a keyword to help you find the best options for your site.
- Can see what keywords are driving traffic to your website
- Can be expensive. Not as cheap as some other platforms
- Some of the reports are not available until a week or more after you load up the keywords.
5). Ubersuggest Keyword Research Tool
Ubersuggest is a free keyword research tool that can help you find new keywords to target with your marketing campaign.
This tool is perfect for people who are just starting out in the world of SEO and want to find something without spending money on expensive software.
Ubersuggest works by showing you the words that other people search for and organising them into different categories so it’s easy to see what people are looking for.
You can also filter by location, language and more to narrow down what keywords might be best for your audience. Ubersuggest also offers a handy keyword planner so you can see how much traffic each keyword could bring in.
- The tool is scalable and provides impressive results.
- Prices for 1-3 websites are nice and on the lower end vs other tools
- It’s a simple tool that provides excellent value without much effort.
- It is available on the internet and can easily be accessible by anyone.
- Ubersuggest is far better than Google’s keyword planner.
- Provides you with a whole bunch of new keyword ideas.
- Even numbers are not always correct, but this is a common trait with multiple tools.
- Ubersuggest lacks any mobile apps. It’s advisable for the company to create a dedicated mobile app to compliment the website’s mobile layout.
At the same time, Ubersuggest gives you content ideas, just like Buzzsumo. Although basic.
What is AnswerThePublic.com?
In their own words, ‘AnswerThePublic listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking around your keyword. It’s a goldmine of consumer insight you can use to create fresh, ultra-useful content, products and services.’
All you have to do is input a keyword and the tool will spit out who, what, where, when, why and other questions people ask concerning the keyword.
You can then download these questions as an image or as a CSL list.
While there are no many downsides to using this free keyword research tool in India, you need to know two things;
You only get 3 max searches per day. That’s not a lot, so make sure you first think through your keywords before using the tool.
Another thing is that the pro plan is expensive to an average user. Coming at $99 a month (for the lowest plan), you get unlimited searches, a seat for up to 3 users, and priority support.
This is another one of the best free keyword research tools in India. KeywordTool.io is great if you’re just starting out or want to try out the process of keyword research without investing in expensive software.
It lets you search a variety of databases, including Google Trends and Google Suggest, as well as thesaurus, dictionary and Wikipedia data. You can also get advanced keyword research by adding filters like location, relevance, difficulty and more.
The downside of using this keyword tool in India is that the free plan doesn’t show the search volume. You only get keyword ideas.
Free vs. paid keyword tools: Which one should you pick?
There are a few different types of keyword tools, and each has its own strengths and weaknesses.
Paid keyword tools offer more comprehensive and detailed data than free tools, but they can also be more expensive. They may be the best option if you need to track a large number of keywords or you plan to use them for long-term marketing campaigns.
Free keyword tools are generally easier to use, but they may not provide as many detailed data as paid tools. They can be a good option if you only need a few keywords or you don’t have time to invest in paid software.
What are the types of SEO Keywords?
There are different types of SEO keywords that you can choose from depending on the type of keyword you are targeting.
Some of the most popular types of SEO keywords are topic, brand, location, and vertical keywords.
A topic keyword would be something related to your business, such as “online accounting software”. A brand keyword would be something related to the company, such as “Microsoft shoes”.
A location keyword would be something related to a physical address, such as “123 Main Street, Hyderabad”. A vertical keyword would be something related to the industry you are in, such as “automobiles”.
On the other hand, long-tail keywords are more specific and targeted. These keywords are typically three or four words long, and they are not related to the general topic of your business.
For example, a long-tail keyword could be “online marketing for small eCommerce businesses”.
If you need to perform keyword research in India, there are some free tools that will help you accomplish your goal. These tools will also save you money in the long run.
While these tools are free, they do require your time in order to be effective. It may take a little longer to obtain the results you want, but it’s worth it in the long run.