Why You Should Register Multiple Domain Names in India

Your competitor just registered a domain that’s one letter different from yours.

They’re getting your traffic. Your customers are landing on their site by mistake. And there’s nothing you can do about it now.

But here’s what smart businesses do.

They register multiple domain names from day one. Not just their primary domain, but variations, misspellings, and related extensions.

That way, they gain protection, visibility, and control.

Otherwise, a single domain leaves you vulnerable. 

Competitors can confuse your customers. Domain squatters can hold your brand hostage. Marketing opportunities slip away because you don’t own the right domains.

This isn’t paranoia. It’s practical business protection.

In this guide, I’ll show you exactly why multiple domains matter for Indian businesses. What to register. How to use them strategically. And how to avoid the costly mistakes others have made.

What Does Registering Multiple Domain Names Mean?

It’s simpler than it sounds! You register several domain names that relate to your business. They might be:

• Different extensions (.com, .in, .co.in)
• Common misspellings of your brand name
• Variations with hyphens or without
• Related keywords or product names
• Local language versions

All these domains belong to you. They either redirect to your main website or serve specific purposes.

For example, a Mumbai-based clothing brand can have the main domain as fashionhub.co.in

But also, they can register other domains, including: 

• fashionhub.com
• fashionhub.co.in
• fashion-hub.in
• fashionhubb.in (common typo)
• fashionhubindia.com
• fhub.in (branded short version)

With these multiple domains, you build a protective fence around your brand. Securing your digital territory. Making sure customers find YOU, not someone else.

Why Should You Register Multiple Domains?

Multiple domains serve different strategic purposes, including protection, traffic capture, brand consistency, and marketing flexibility.

Let’s explore these reasons and others in detail.

1) Protect Your Brand from Competitors and Copycats

Brand confusion is expensive.

You build a successful business. Your brand gains recognition. Then someone registers a similar domain and mimics your business.

Customers get confused. Some buy from the copycat, thinking it’s you. Your reputation suffers when they get poor service.

Even worse, the copycat might be running a scam using your brand’s credibility.

Thus, you need to register variations of your brand name immediately, including:

• With and without hyphens
• Singular and plural versions
• Common abbreviations
• Your brand + “India” or “official.”

That way, it not only protects your brand but also strengthens your legal position. If you need to challenge a copycat, domain registration dates prove you had rights to the name first.

2) Secure Common Misspellings and Variations of Your Domain

People make mistakes. Accept it and plan for it.

On mobile devices, especially, users mistype domain names frequently. Double letters. Skipped letters. Wrong letters.

If you don’t own these misspellings, someone else might register them. They’ll either show ads, redirect to competitors, or try to sell the domain back to you.

So, think about how people might mistype your name, and register any misspellings that come along. For example, check for:

• Double letters (sharma → shharma)
• Missing letters (sharma → sarma)
• Transposed letters (sharma → sharrma)
• Common phonetic spellings
• Plurals when you’re singular (solution vs solutions)

Then, once you own misspelling domains, redirect them to your main site. Automatic 301 redirects ensure typo traffic reaches you, not someone else.

3) Target Indian Audiences with Local Domain Extensions

Indian customers trust local extensions. They indicate you’re an Indian business, subject to Indian laws, and accessible locally.

And for local SEO, .in domains have advantages. Google’s algorithm factors in domain extension when showing local search results.

For example, a .in or .co.in domain ranks better for “web hosting India” than a .com domain, all else being equal.

4) Improve Online Visibility and Brand Trust

While multiple domains pointing to the same content doesn’t multiply your SEO, strategic use creates opportunities.

For instance, you can use different domains for:

• Product-specific microsites
• Regional campaigns
• Separate business divisions
• Campaign landing pages

Each domain can rank independently for relevant keywords, which helps boost brand recognition and in defense SEO.

Also, it signals trust, where customers, investors, and partners find that you have more domains. 

5) Use Multiple Domains for Marketing Campaigns

Separate domains enable focused marketing.

For instance, running a Diwali sale? Register diwalioffer.in and use it exclusively for that campaign.

This is so beneficial in several ways, including: 

• Easy to remember and share
• Clean analytics (track traffic specifically)
• Temporary campaigns don’t clutter your main site
• Create urgency with time-limited domains

You can do this mostly when launching a new product line and undertaking geo-targeted campaigns.

Also, this approach helps in tracking and analytics, as separate domains make ROI measurement cleaner.

6) Prevent Domain Squatting and Price Exploitation

Domain squatters are real. And they’re patient.

This happens when someone registers domains related to growing brands. They don’t use them. They wait.

Then, when your business grows, and you finally want that domain, they offer to sell it at 10x, 50x, or 100x the registration cost.

For example, a domain normal registration can be ₹700, but when you buy back from a squatter, the price goes as high as ₹50,000-10,00,000 depending on your desperation and their greed.

And while you can file complaints with arbitration services (like WIPO for international domains or INDRP for .in domains), the process is time-consuming, expensive, and has uncertain outcomes.

So, prevention is cheap.

Register all relevant domains when you launch. Even if you don’t use them immediately.

₹5,000-10,000 investment now prevents ₹5,00,000 problems later.

7) Redirect Extra Domains to Your Main Website

Owning multiple domains doesn’t mean managing multiple websites.

Most domains can automatically redirect to your primary domain. Visitors type any variation, and they land on your main site.

Plus, setup takes minutes through your registrar’s DNS management panel.

But why do you need to do redirection?

Usually, 301 redirects (permanent redirects) pass SEO value to your main domain. Any backlinks to the alternate domain benefit your primary site.

Also, redirecting the domain helps you maintain only your main website. All other domains simply point there.

This gives you protection and traffic capture without added work.

But not all the time redirections work. Sometimes you will need to keep domains separate, especially when you have specific strategic reasons like:

• Different product lines need distinct branding
• Separate business divisions
• Geographic-specific content for different regions
• Campaign microsites with unique goals

Otherwise, redirect everything to your main site.

Final Words

Multiple domain registration isn’t optional for serious businesses in India. It’s essential brand protection.

The digital space moves fast. Domains get registered daily. And once they’re gone, getting them back is expensive or impossible.

So, move with speed and register:

• Your exact brand name across .com, .in, and .co.in domain extensions. 
• Common misspellings of your brand name. 
• Your brand with hyphens or without (if applicable).

For most small businesses, 5-7 domains provide solid protection. 

Ready to protect your brand with multiple domains? 

At Truehost, we help Indian businesses secure their domain portfolios. Competitive pricing. Bulk registration discounts. Simple management tools.

Our team can also advise which domains you should consider most for your specific business, and help you register them with ease.

Grab these domain discounts to get started!