Most creative entrepreneurs in India use YouTube as an opportunity for content creation and earning money.
YouTube is an open-source platform that anybody can use to share ideas. It gives diverse and undiscovered talent the chance to get well-recognized on a global scale.
If you are a creator, artist, or small business owner and are interested in becoming a YouTuber in India, read this article to the end. It offers a very informative guide on YouTube content creation in India.
Overview of YouTube in India
As of January 2023, India was the country with the highest YouTube audience by far, with around 467 million users working with the popular social video platform.
The United States came in second, with around 246 million YouTube viewers.
Also, Oxford Economics analysis revealed that the YouTube creative ecosystem has made a significant contribution to the Indian economy as well as in advancing learning and education in the nation.
But, YouTube has an even greater impact than this.
Additionally, the platform gives Indians access to a community in which they can prosper and support others in doing the same.
Normally, creatives wouldn’t get the earning opportunity from traditional media.
In 2021, the YouTube creative ecosystem contributed ₹ 10,000+ Crores to the Indian GDP. They also supported more than 750,000 full-time equivalent jobs.
Generally, Indian YouTube users and creators use the platform to advance their professional careers and self-improvement.
Step 1: Getting started on YouTube content creation in India
To begin, set up a YouTube channel. It is advantageous if you already have a Gmail account, as this enables you to link your new channel with your email address.
To create your channel:
1. Sign in to YouTube
2. Click on your image in the upper right corner (desktop version)
3. Next click “Create a Channel.”
Now you have a new youtube channel. You can begin customization after you go through the steps below.
Step 2: Defining your content creation goals for YouTube in India
Setting goals for your YouTube channel should be among your first steps.
After all, having a purpose to strive toward rather than producing content arbitrarily is one of the cornerstones of a successful content strategy.
To better understand your goals for your channel and how to go about achieving them, you should ponder the following questions:
1. What am I hoping to achieve with my YouTube channel and this content?
2. What does success entail for my YouTube channel and me?
3. How can I monetize this content in ways other just YouTube?
Then, establish precise benchmarks to meet each year to ensure a clear timeline. Keep in mind that your goals ought to be realistic and attainable.
At the end of the day, you want to provide value to your target audience, build your brand, practice your craft, and be consistent in your content creation.
Step 3: Understanding your audience
What genuinely interests your audience?
To figure this out, you must first answer these two questions:
Who are the target audiences for your videos?
What are they currently watching on YouTube?
Understanding some fundamental YouTube demographics is a good place to start.
This will enable you to create better content that is more in line with the preferences of your audience.
There are four basic things you need to learn:
1. Demographics: the gender, age, and geographic location of your audience. This will assist you in determining the language and writing style that will best connect with them.
2. Psychographics: These are the characteristics, such as motivations, values, way of life, insecurities, and goals, that influence the behavior of your audience. They assist you in learning how to emotionally engage your audience.
3. Online behavior: The kind of information and media your audience consumes for entertainment. The channels they subscribe to. The social media platforms they use, and how much time they spend on them. This gives you knowledge about how to approach engaging your audience and how they interact with content online.
4. Offline behavior: This includes your audience’s purchasing patterns, routines, interests, occupations, and preferred places to spend their free time. It can also help you understand how to engage your audience on an emotional level.
Demographics of YouTube viewers in India
India had the most YouTube users as of January 2023, with an estimated 467 million.
The United States accounts for 16.4% of all YouTube traffic, overtaking India (9.2%).
Although India has the largest population of active YouTube users, Americans provide the most monthly traffic to YouTube with 11.7 billion visits. South Korea comes in second with 8.25 billion visitors each month, while India comes in third with 4.2 billion visits per month.
Popular YouTube content categories in India
According to a survey by Vidooly that looked at over 2,900 YouTube channels in India, the top five most-watched categories for 2018 included music, entertainment, news and politics, film and animation, and comedy respectively.
These categories are also among the most difficult to establish a new channel in.
The most recent statistics indicate that in the third quarter of 2022, “song” was the most frequently searched term on YouTube. After that, “movie” ranked second with a search index of 62 as opposed to 100 for “song.”
Instead of using absolute search volume to determine a keyword’s ranking, YouTube’s top searches are determined by the keyword’s search volume in relation to the best-performing query.
This indicates that, with an index of 62, the search term “movie” obtains 62% of the total search volume received by the top-ranking keyword on YouTube, “song.”
The third and fourth most frequently searched terms on YouTube are “video” and “songs.” These two search phrases receive around one-third as many searches as “music,” with an index of 39 and 36, respectively.
The search phrase “DJ,” which has an index of 21, comes next.
With an index of 18, “film” takes the sixth slot on the list, followed by “music” and “cartoon cartoon,” which have indexes of 17 and 16, respectively.
“Cartoon” and “status,” the subsequent two inquiries on the list, both have an index of 15.
Five keywords relate to television and movies, while four have to do with songs and music.
Overall, music, television series, and movies dominate YouTube’s top searches, underlining the site’s status as an acclaimed video-sharing platform.
Identifying your niche
To become a successful YouTube content creator, you must have a niche. A niche is something you excel at and are enthusiastic about.
Having a niche does not need you to limit yourself to making videos about it. Yet, it’s likely that it will be the subject of the majority of your videos.
You still have the choice to create other kinds of videos, though.
There are many different kinds of niches out there. You can conduct some research to learn about the niches of others. Hence, it will be simple for you to discover your own.
Here is a list of various examples of niches to think about:
1. Art and DIY
2. Computer Games
5. Makeup and skincare
6. Business and investments
Step 4: Coming up with YouTube content ideas
It’s possible that you’re hesitant to pick the best idea or theme for your content. And it’s acceptable to feel that way since not all channels end up succeeding.
On one side, choosing the incorrect idea at the outset can have disastrous results. Conversely, a good idea expressed incorrectly might undermine the entire argument.
For YouTube content creation in India, there are countless ideas. You can produce content on any subject and keep viewers interested.
Consumers enjoy watching video content that is both engaging and useful. You can choose any subject for your channel depending on your niche.
Popular ideas for YouTube content creation in India include:
Travel, lifestyle, or food vlogging
Entertainment like comedy or dance
Cooking using new recipes or trying out old ones
Craft and Work
Fitness and Yoga
Step 5: Tools, technology, and tips for best YouTube content creation in India
Now that we have an idea of what we want to do on Youtube, it’s high time we found the right tools for the job.
You should strive to produce videos that are clear and of the finest quality. Your videos should have a level of audio and video quality that can draw crowds.
The more organic traffic that your video receives, the more likely it is to appear on the trending list.
You can absolutely proceed with a smartphone if you’re just starting off. Then, you can create a superb equipment setup for your channel once you start earning.
Decent video editing is essential in conveying your message to your viewers. Audiences favor high-quality content. The transitions and effects in your videos add to their creativity and intrigue.
The quality of your videos is ensured by the software and your editing abilities, which also significantly affect your income.
You don’t have to use Final Cut Pro or any other type of advanced editing software right away.
Start out with simple software like Kdenlive, Power-Director, Kapwing, OpenShot, etc. After you grasp the basics, purchasing and effectively utilizing various software is simple.
When it comes to creating engaging content, every second of your video matters.
Make sure to just use the best clips from each clip when assembling them all. Don’t give up on any of the video’s parts.
After exporting your video, always watch it. This is incredibly helpful because it will enable you to evaluate your performance and find areas for improvement.
The content that appeals to your audience can be very erratic. Make sure they have every instant to enjoy themselves.
Step 6: Youtube content optimization
Over 2 billion people use YouTube. Every day, they view around 1 billion hours of video content. So, how can you stand out from the crowd and get YouTube’s algorithm to highlight your videos?
If you’re familiar with SEO and Google’s algorithm, you’ll see that YouTube operates in a similar manner, with one major difference: personalization.
You often receive the same webpage results as other users when you search for a term on Google.
On YouTube, however, this is not the case.
When YouTube displays search results, it takes into consideration the keyword and other factors similar to what Google looks for, such as how popular a video already is and the keywords in the title.
But, YouTube also takes into account your viewing habits and the kinds of videos you’ve previously viewed.
As a result, no two users’ YouTube homepages or search results are going to appear precisely the same.
Although personalization helps, you should still follow the other YouTube SEO best practices to have your videos appear in search results.
The following are several ways for optimizing your YouTube videos:
1. Do keyword research
2. Add your keywords to your video
3. Use timestamps
4. Create a detailed video description
5. Create an engaging video thumbnail
6. Respond to comments
Even though YouTube counts any time spent on a video longer than 30 seconds as a view, encouraging people to stay longer has advantages.
If you can convince viewers to watch your video for a longer period of time, YouTube will recognize that you have high-quality content. Also, the YouTube algorithm favors videos with a higher View Time, providing you an advantage in the recommendation engine.
Step 7: Marketing your YouTube content
To market your YouTube content, you might need to use every social media tool at your disposal.
Nonetheless, avoid posting text, an image, or a complete YouTube video on social media. Like YouTube, social media firms want users to stay on their platforms. Hence, it is possible that their algorithms will not favor it, and some platforms still may not pay for you to publish your entire video there.
Instead, upload a brief teaser video using native video to your social media profiles and include a link to the complete video’s YouTube page.
Keep in mind that you won’t want to share identical content on all of your social media platforms.
Also, you can advertise your channel by generating YouTube badges for your website using YouTube APIs. Reddit or Quora can be useful outlets.
Furthermore, request that your viewers subscribe to your channel.
Your YouTube organic reach is correlated with your subscriber numbers. Your videos will receive more views as soon as you hit publish if your channel has more subscribers.
Particularly if those subscribers have notifications turned on.
Enable embedding to give your followers the opportunity to assist in promoting your work. Your video will receive more views as more new eyes watch it.
Using captions in your videos will both help deaf viewers follow along and improve the appeal of your material to the 85 percent of viewers who watch videos without sound.
Including a transcript also gives youtube the option of translating your video, which makes it accessible to viewers throughout the world.
YouTube’s help page can lead you through the process of preparing your transcript file, all you need is a .txt file.
Finally, learn to schedule your video for the right time when the majority of your subscribers are online.
Step 8: Earning from your YouTube content
YouTube monetization is the process of generating money from your YouTube content.
The YouTube revenue model is comparatively simple. Companies that wish to advertise on YouTube generate these ads through the Google AdSense Network.
These commercials may appear at any time during the video. Each time a person watches the entire advertising, the producers of these videos are paid.
There are a few rules that govern how YouTube is used, including community guidelines, terms of service, copyright, and Google AdSense.
If you want to monetize your channel on YouTube and earn money, you must follow their rules.
Any user who is signed up for the YouTube Partner Program or is thinking about signing up is subject to these regulations.
Different ways to earn from YouTube
1. YouTube partner program
3. YouTube influencer
4. Channel memberships
5. Content licensing
6. YouTube shorts fund
7. YouTube premium revenue
8. Sell online courses
9. Sell merchandise
10. Super chat and super stickers
12. You can also earn from blogging platforms by driving traffic to your blog using YouTube videos.
To conclude, let’s look at other important factors to consider for YouTube content creation success in India:
Dealing with imposter syndrome
Susan Albers, PsyD, a psychologist, argues that imposter syndrome is the sensation that everyone else is skilled at what they are doing while you feel lost.
You have this worry that the people around you will realize you don’t know what you’re talking about and expose you as a fraud.
What makes imposter syndrome so bad is the ability to spiral into a vicious cycle with disastrous results. Yet, being aware of it and having the means to overcome it might help you avoid getting in your own way.
Impostor syndrome symptoms include:
1. Attributing achievement to luck or other factors.
2. Fear of being perceived as a failure.
3. Feel like the sole way to meet expectations is to overwork.
4. Feeling undeserving of love or affection.
5. Downplaying accomplishments.
6. Putting off achieving feasible goals.
How to overcome imposter syndrome:
1. Separate feelings from facts
2. Take note of your accomplishments
3. Stop comparing
4. Talk to others
5. Talk to a therapist
Dealing with trolls
It’s Simple. Don’t feed the trolls.
Internet trolls are utterly wicked and love attention, particularly negative attention.
It can be tempting to respond to a troll’s statement, but try to avoid doing so at all costs. If you must respond for any reason, keep your remarks factual and devoid of emotion.
You can read more about ethical issues in YouTube content here.